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Phoenix Physical Therapy & Health Services, Inc. Launches New Brand Identity

September 22, 2020 | Corporate News
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CRANBERRY TOWNSHIP, Pa.

Sept. 22, 2020

Physical therapy leader PHOENIX Rehabilitation & Health Services, Inc. has completed its transition to a new brand identity as Phoenix Physical Therapy, to align with the company’s core service offerings, it was announced today by Chris Ciatto, Phoenix Physical Therapy President and Chief Executive Officer.

Since 1997, Phoenix has provided physical therapy, occupational therapy and speech therapy services in community-based outpatient clinics. The company operates more than 115 local clinics across 11 states.

“Phoenix was founded by physical therapists committed to building an organization that would provide the best possible patient experience while also creating a company culture that physical therapists would seek to join,” said Ciatto. “Our focus remains to hire highly skilled clinicians and provide them autonomy to deliver quality patient care.”

“With the support of Audax, our private equity firm, Phoenix has focused on thoughtfully expanding our geographic footprint through a comprehensive acquisition and de novo clinic strategy,” said David Angelo, the company’s Chief Operating Officer. “Our new brand builds on the company’s experience with a refreshed and energized look and feel to represent the company we are today. While the company has grown, our commitment to being local has not changed. We welcome community-based physical therapy practices seeking a partner with similar values and a passion for providing quality patient care to consider joining the Phoenix family.”

Phoenix will transition to its new branding over the next 18 months. The company engaged New York-based Sequel Studio for the brand refresh initiative.

About Phoenix Physical Therapy
Phoenix Physical Therapy creates distinctly different and personalized experiences for our patients, teams and communities. The company, with over 500 employees, operates more than 115 community-based clinics across the United States. The Phoenix team is committed to providing the highest quality physical therapy and occupational therapy care.

About Audax Private Equity:
Audax Group is a leading alternative investment manager with offices in Boston, New York, and San Francisco. Since its founding in 1999, the firm has raised over $26 billion in capital across its Private Equity and Private Debt businesses. Audax Private Equity has invested over $5 billion in more than 130 platforms and over 825 add-on companies, and is currently investing out of its $3.5 billion, sixth private equity fund.

SOURCE PHOENIX Rehabilitation and Health Services, Inc.

The entire Phoenix Physical Therapy Team is committed to providing our patients with quality physical therapy, occupational therapy and speech therapy in a safe and healthy clinic environment. We continue to follow the guidance provided by the CDC, WHO and public health officials to update you as new information becomes available. Let’s work together to keep each other safe and healthy.

The safety of our patients, communities and team members remains our top priority. We know you have a choice in your care providers and appreciate your commitment to Phoenix and our qualified clinicians.

Here are the actions we have taken to keep our patients, communities and team healthy & safe:

  • Flexible scheduling allows for social distancing
  • Regular cleaning and sanitation of all clinic surfaces
  • Facemasks must be worn by all Phoenix staff and are recommended for all patients
  • Screening questionnaire and temperature checks prior to entering clinics
  • 6 feet of social distancing throughout the clinics

Keeping Our Clinics Safe

Here are some tips on how we can keep each other safe:

  • Handwashing is your best self-defense against the spread of germs. When soap and water are not available and hands are not visibly dirty, use at least a 60% alcohol-based hand sanitizer.
  • Please stay home if you are not feeling well, especially if you have a fever, are coughing or sneezing, or are experiencing shortness of breath. If a patient shows up with symptoms, the clinic team will work with them to reschedule.
  • Be vigilant. If you have traveled to any of the countries where there are outbreaks of the virus, please follow guidance from the CDC website and our Travel Guidelines.

Here are actions we are taking to keep our clinics clean and safe:

  • Equipment will be wiped down after EVERY use with antibacterial wipes/sprays
  • All surfaces that patients or staff may touch including door handles, countertops, seating, pens at sign-in, bathroom and all other common areas will be disinfected regularly
  • Treatment tables will be 6 feet apart
  • Team members will wash their hands often with soap and water for at least 20 seconds, particularly after going to the bathroom, before eating, and after blowing their nose, coughing or sneezin
  • Clinics will have hand sanitizer available at the front desk and in the treatment areas
  • Any Phoenix team members who are ill will be asked to stay home
  • We will maintain social distancing between patients in the clinic
  • Caregivers that are bringing a patient to the clinic should wait in their car or come back when the appointment has ended unless necessary (i.e. minor requiring a guardian or for assistance needs)
  • When possible, we will treat patients in private rooms to increase social distancing
  • Any patients that have underlying health issues (i.e. diabetes, respiratory problems, etc.) will be given the option to be seen during special clinic hours or can opt to be treated in a private room away from other clinicians and patients
  • All patients should be self-screening before entering the clinic. Our PCCs will perform a secondary screening during the check-in process and before patients enter the clinic including a screening questionnaire and temperature check.
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